Case Study – Social Wish

Social Wish takes the “wish list” concept pioneered by internet giant Amazon, expands upon and adapts it to social media platforms.

This wish list company links itself to the explosive growth of social networking sites by allowing users to share their wish lists with Facebook friends and Twitter followers, as well as allowing groups of people to pool their money for a common purpose. In addition, Social Wish donates 10% of all profits to the Make-A-Wish Foundation.

By combining all these unique elements, Social Wish’s innovative new product enables its users to make a wider variety of wishes come true, while encouraging a sense of community and “we’re all in this together.”

CHALLENGE:

Social Wish was an idea in need of implementation, completely lacking any sort of website or internet profile, trying to gain traction in a field dominated by a single giant and crowded by numerous smaller competitors.

RESPONSE:

Attayn’s services helped Social Wish establish a foothold in the broader marketplace. They defined the company’s unique niche and created a sense of excitement about and goodwill towards the new service.

Using affordable and sometimes open source technology, Attayn created an attractive website with a distinct logo, then established Facebook and Twitter accounts complete with appealing content that provides a sense of camaraderie while introducing visitors to the site’s purpose. These forums emphasized the distinctive branding elements of Social Wish. Anyone who encountered the Social Wish presence met a friendly, supportive community built upon the idea of giving back as well getting.

RESULTS:

The Social Wish proprietors have since been inundated with queries about how to join up, along with praise for their website, Facebook page and overall concept. Social Wish now stands ready to launch their new vehicle that will integrate and transform the notions of online gift requests and social communities.